Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Audi to engineer next Porsche Cayenne

Audi will develop Volkswagen group's Porsche Cayenne, VW Touareg and Audi Q7 large SUVs in the future. Currently, Porsche has responsibility for engineering the three models, which share the same underpinnings. The decision to transfer developement to Audi comes after Porsche was chosen instead of Audi to be the lead developer for large luxury sedans and sports cars within VW group.

Volvo V70 and XC70

By Ben Whitworth Motor Shows 08 March 2007 09:08 Bigger, safer, better. That'll be the new V70 Volvo unveiled two key new models at Geneva – the V70 estate and its faux-by-four sibling, the XC70. Key cars because despite the growing popularity of its smaller saloons and bigger SUVs, the big V70 estate is Volvo’s heartland model.